Nestled on the hills of the Valle d'Itria, Martina Franca is one of the most charming cities in Puglia, known for its refined Baroque architecture and elegant atmosphere found among white alleyways and noble palaces. The historic center, a labyrinth of cobblestone streets and scenic arches, houses treasures such as the Basilica of San Martino, a masterpiece of Lecce Baroque, and the Ducal Palace, a venue for exhibitions and cultural events.
A city of music and tradition, Martina Franca hosts the famous Valle d'Itria Festival every summer, dedicated to opera and bel canto, attracting artists and spectators from around the world. The local gastronomy, with its capocollo cured meat and fragrant white wines, completes the sensory experience of a journey through culture, taste, and authenticity.
Surrounded by trulli, olive groves, and dry stone walls, Martina Franca is also an excellent starting point for exploring the nearby villages — Alberobello, Locorotondo, and Cisternino — and discovering the discreet beauty of the Puglian countryside, where time seems to flow more slowly.
